The combination of packaging structure and brand promotion:

Good packaging protects your product, but packaging protects your brand.

The clean label trend continues to be popular. 1/3 of American adults said that food packaging is an indicator of product quality; 60% of British consumers said they are concerned about the form of beverage packaging; 21% of Canadian consumers are interested in re-sealable or closed packaging that reduces waste .

Display and function of online packaging:

Although e-commerce is still niche, as more and more consumers use online shopping as a supplement to shopping in physical stores, the importance of e-commerce has become increasingly prominent. Given that packaging is still an integral part of people's shopping decisions, brands must explore the opportunities and threats that online shopping brings. In the future, online experience and the transition from physical stores to homes will become a core part of packaging design expressions and concepts.

Smart, interactive & smart packaging:

People are increasingly pursuing food safety, reducing waste, habitual consumption, and avoiding contact with harmful substances or counterfeit products. These few core factors alone have promoted the rapid rise of smart packaging, interactive packaging and smart packaging.

Packaging experience:

Packaging design is basically flooded with brand logos and various certification information. Moreover, people's pursuit of speed and efficiency has resulted in the same retail experience. The market is full of packaging that looks very similar, and consumers are drowned in excess information.